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Turn product shots and scripts into on-brand videos your customers actually watch.
Figma Weave is an AI brand video generator with every major AI video model built in, right next to the professional editing tools you need to keep footage on-brand. Everything runs on one node-based canvas, so a product photo, a script, or a moodboard becomes a finished video without exporting to another app.
Set up your brand video workflow once, then run it again for new product drops, seasonal campaigns, or weekly social posts. Clothing brands and teams that publish often get the most out of this—no starting from scratch every time.
Turn your brand video production pipeline into an interface anyone on the team can run. They add the product shots or script. The creative direction stays where you build it.
Color grading, compositing, masking, and relighting all happen on the same canvas. Match your brand’s palette and tone without sending footage to a separate editor.
Access video models, like Kling, Runway, Luma, and Wan, without juggling subscriptions. Pick the model that matches the shot you need, whether that’s cinematic B-roll, a talking avatar, or a quick product spin.
Drop in product photos, a script, brand colors, or a reference clip. Figma Weave uses these as the starting point for your workflow.
Pick from Kling, Runway, Luma, Wan, and other supported models based on the style and motion you want.
Connect generation, editing, and compositing nodes in the order your video needs them.
Run the workflow, then adjust color, pacing, or framing on the canvas until the clip matches your brand.
Turn the finished workflow into a template, so the next campaign, launch, or social batch starts from something that already works.
More resources
See how the Figma Community is using Figma Weave to create AI-generated images, video, and 3D.
Figma Weave supports video models from Kling, Wan, Luma, Runway, and more, as well as image, audio, and 3D models. Mix and match them within the same workflow depending on what each shot calls for.
Yes. Once you’ve built a workflow, it can output the same brand video in vertical, square, and widescreen formats for TikTok, Instagram, and YouTube without rebuilding the workflow for each one. That makes Figma Weave a useful AI product video generator when the same clip has to work everywhere.
Yes. Small teams tend to get the most out of Figma Weave’s reusable workflows. Build one workflow for a brand, then hand it off to whoever’s running marketing that week—no video specialist needed.
Most tools built for one job give you one model and one output format. Figma Weave combines multiple AI models with professional editing in the same workflow to hit commercial production quality, including consistent lighting and multiple aspect ratios, without stitching together separate apps.
Yes. You can turn product shots into social ads, lookbook-style clips, and launch videos, then reuse the same workflow for the next drop instead of rebuilding it each season.
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