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Generate landing pages with an AI agent

Describe the landing page you need and Figma's agent builds it directly on your canvas—using your real components, styles, and design system. No starting from scratch, no rebuilding from a separate tool.

  • AirBnb
  • Atlassian
  • Dropbox
  • Duolingo
  • GitHub
  • Microsoft
  • Netflix
  • The New York Times
  • Pentagram
  • Slack
  • Stripe
  • Zoom

Explore more directions, faster

Figma's agent generates real landing page layouts on your canvas, so you can evaluate options in context and move forward with confidence.

Figma canvas showing an AI-generated design layout being exploredFigma canvas showing an AI-generated design layout being explored

Explore more in higher fidelity

Generate multiple landing page variations using your actual design system—real components, tokens, and styles—so you're reviewing production-ready options, not placeholder layouts you'll have to rebuild later.

Figma AI agent panel showing a bulk edit being applied across a designFigma AI agent panel showing a bulk edit being applied across a design

Cut the busywork, stay in flow

Skip the repetitive scaffolding of hero sections, feature grids, and CTAs. Describe what you need once and let the agent handle the structure while you focus on the creative decisions that matter.

Figma AI agent panel showing team feedback being synthesized into a designFigma AI agent panel showing team feedback being synthesized into a design

Align your team from the start

Every generated layout lives in your shared file with full prompt history visible. Your team sees the thinking behind each direction and can build on it immediately—no handoff, no lost context.

The features behind the pages

A closer look at what sets Figma's agent apart, built for the way design teams actually work.

  • Screenshot showing Figma AI agent connected to a component library, auto-applying brand tokens to a designScreenshot showing Figma AI agent connected to a component library, auto-applying brand tokens to a design

    Connect a design library

    Point the agent to your design library and it generates landing pages using your real components, color tokens, and type styles—not generic placeholders.

  • Screenshot of multiple simultaneous AI design prompts running in FigmaScreenshot of multiple simultaneous AI design prompts running in Figma

    Run prompts in parallel

    Explore multiple landing page directions at once. Generate a bold hero variation while testing a minimal layout in another thread—all simultaneously.

  • Screenshot of a shared Figma AI conversation thread with design commentsScreenshot of a shared Figma AI conversation thread with design comments

    Shareable threads

    Share a thread and your team sees the full prompt, context, and iteration history. Everyone understands the rationale without a separate walkthrough.

  • Screenshot showing Figma AI agent skill options for automating design workflowsScreenshot showing Figma AI agent skill options for automating design workflows

    Package workflows as skills

    Turn your best landing page prompts into reusable skills. Run them with a single command to scaffold new pages consistently across projects.

Figma feels like a natural extension of my hand. I do my design ideation on the canvas, and now the agent takes it the last mile. With my design libraries connected, I can move from design to code faster than ever before.

Andy Madrick
Product Designer, Notion

Notion logo

Get started with Figma's agent

  • Open the agent

    Select Agents in the left side rail or hit CMD + Enter. Add a frame to your canvas where you want the landing page to appear.

  • Describe your landing page

    Tell the agent what you need—a SaaS product page, an event signup, a feature announcement. Point it to your design library so it uses your real components.

  • Review on the canvas

    Check the generated layout in context. Refine in the same thread or start a parallel one to explore a completely different direction.

  • Keep iterating

    Prompt again to adjust sections, swap components, or try new copy. Everything stays editable so you can fine-tune by hand or keep prompting.

Become an agent expert

  • The Figma design agent is here

    Watch Figma's AI Agent in action and see how to put it to work in your own workflows.

    Read more
  • Figma agent playground intro screen with a 'Start' button and a sample chat prompt: 'Hey Figma, can you create different layouts for my reading app?Figma agent playground intro screen with a 'Start' button and a sample chat prompt: 'Hey Figma, can you create different layouts for my reading app?

    Work with the Figma agent

    Hands-on playground to explore Figma agent's capabilities — from bulk edits to feedback implementation — with step-by-step guidance built right in.

    Get started
  • How to use Figma agent in your design workflows

    Learn how to use Figma agent in your design workflows with a step-by-step tutorial from the Figma team.

    Watch now

FAQ

An AI landing page agent generates complete page layouts from a text description. Figma's agent works directly on your design canvas, building real layouts with your components and styles rather than producing static mockups you'd need to recreate. You describe what you need, review the output, and refine until it's ready.

You describe the landing page you want—its purpose, structure, or specific sections—and the agent builds it on your canvas using your connected design library. It references your real components, color tokens, and type styles, so the output matches your design system from the start.

Most landing page layouts generate in under a minute. You can run multiple prompts in parallel to explore different directions simultaneously, which means you're reviewing several options while a single manual layout would still be in progress.

The agent focuses on layout and visual structure, not SEO optimization. However, because it generates editable text layers and components, you can refine copy, headings, and metadata directly in Figma before handoff. The structure is a starting point you control completely.

Figma's agent is available on all paid Figma plans. You'll find it in the left navigation bar in Figma Design. During the current open beta, it doesn't consume AI credits—so it's a good time to explore, experiment, and share your feedback with us.

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