Designing OpenAI’s products

Rethinking design in the age of AI

What does it take to design AI products used by hundreds of millions of people—while the technology, use cases, and business model are all evolving at once? In this session from Leadership Collective at Config 2026, Figma VP of Design Noah Levin sits down with OpenAI Head of Product Design Ian Silber to get a behind-the-scenes look at how OpenAI approaches product design across its ecosystem—from conversational experiences like ChatGPT to APIs and emerging product surfaces.