Introducing Weave

Creative workflow building is the new literacy

As generative AI makes execution faster and more accessible, the role of the creative is changing. The opportunity is no longer just learning how to prompt a model, it’s learning how to use the models and the tools, as part of a creative system.

Join us for an introduction to Figma Weave, a node-based canvas for building creative AI workflows. We’ll explore why workflow building is becoming a new creative literacy, and show how the skills you already have as a designer or creative can become the building blocks for entirely new ways of working.

You’ll see how to move beyond one-shot generation and build workflows that give you more control over the process, make experimentation easier, and turn successful creative decisions into reusable systems.

What we’ll cover:

• Why workflows, not just prompts: Understand what changes when you move from generating individual outputs to designing the process that creates them.
• How Weave works: Get a live look at building a visual, node-based workflow that combines generative models with familiar creative tools and precise control.
• From exploration to a repeatable system: Learn how to branch, iterate, refine, and turn a successful process into a workflow you can reuse and build on.

If you’re already working with generative AI or still figuring out where it belongs in your creative process, you’ll leave with a clearer way to think about workflows and creative control.

No prior Weave experience required.