Expressive Design Tools

The list keeps growing — more campaigns, more formats, more cuts — and the most expressive parts of the work still mean stepping outside Figma to make them, then stitching it all back together to stay on brand.

Figma changes that. Motion, imagery, and effects now happen directly on canvas, alongside the components and patterns your team already uses — so your team can create more expressive products, on brand, without leaving Figma.

In this session, you'll:

• See how brand, creative, and marketing work comes together on one canvas — including animated ads, social cuts, assets and dev-ready exports
• Explore Motion, Figma Weave and Shaders: Learn how to use motion in Figma, add texture and personality, and build assets with AI
• Watch it connect to your brand system, from motion to reusable components, so your team can scale without losing what makes the work yours