Service Partner

Baseline Design

Baseline is a hands-on consultancy that partners with product teams on the systems, tooling, and training that hold their work together. 1,500+ trainings delivered and counting.

Baseline partners with product and brand teams on the design systems, tooling, and training that hold their work together. Good systems work is teaching work, so we do it alongside your team, not from a distance.

Consulting: Component architecture, token structure, governance, adoption, and documentation.
Advisory: A practitioner to pressure-test decisions as your system evolves.
Education: Hands-on sessions built around your real files, workflows, and goals.

Through our partnership with Southleft, we cover both sides of a system, bridging design and code so what you build in Figma holds up in production.

Founded by Joey Banks (ex-Twitter, Webflow, Figma). 1,500+ trainings delivered, 750+ companies partnered with.

Baseline are the Figma and design systems experts who can support everything from tactical workflows to broader conversations about communicating a design system across an organization. The team was kind, patient, and incredibly helpful. A huge asset to any team looking to grow their skills and design systems practice.

— Manuela Odell, Design Systems Designer, Netflix